American Battery
Branding.
American Battery Technology Company (ABTC) are powering the future of sustainable energy. They have built a clean technology platform that increases production of primary metals used in batteries that power electric cars, grid storage applications, consumer electronics and power tools. Using a closed-loop recycling system, their platform creates a circular economy for battery metals that champions ethical and environmentally sustainable sourcing of critical materials.
A revitalising rebrand.
“The Unbaffled team were asked to lead a full rebrand of the ABTC logo and visual guidelines. With a focus on simplicity, visual identity was stripped back to get to the core of the brand – connecting the logo design to the circularity concept through the use of a battery and infinity symbol, which lies at the heart of their model.”
“ABTC is providing jobs to local communities in Nevada, while partnering with renewable power companies to meet its energy needs.”
